How Gamification Helps Create High-performing Fleets and Drivers

Motivating workers has long been the holy grail of many organisations. Keeping people interested, invested, and performing at a high level isn’t exactly easy.

Gamification is a way of approaching processes that creates or encourages the feeling of playing a game. It has the effect of motivating and engaging your staff, primarily because it leverages people’s natural interest in socialising, competition, and achievement.

Put simply - when things are fun, they’re easier to enjoy. And when people are enjoying something, they’ll pay more attention to it, try harder at it, and otherwise perform better.

So how does gamification fit into your transport business and allow you to get the best out of your team?

Fun and games

Driver scorecards are an easy way to introduce gamification into your organisation.

With in-vehicle telematics, you can collect a wealth of data that can be used to create a scorecard for each driver. Everything from a vehicle’s speed or harsh braking through to idle time and over revving is viewable through a customisable dashboard that shows a high-level view of driver performance.

As part of the TN360 ecosystem, the Driver Scorecard app allows both drivers and admin staff to view these key metrics and driver performance on a dashboard, at any time.

It’s simple to assign scores to key metrics, which allows you to easily compare fleet-wide driver performance. And drivers can view their scores through in-vehicle applications and compare performance with other drivers.

 

Next level management

Scorecards and gamification don’t just encourage healthy competition, they also help your management processes. They provide you with valuable insights into driver behaviours that can help you to improve your business and achieve real-world improvements.

For example, by keeping an eye of scorecard results, you’re able to see where drivers can make improvements in their performance. Even observing how often drivers exceed the speed limit or engage in harsh braking and tracking improvement through rankings can help improve performance by encouraging drivers to “rank up”. 

Harsh driving can cause additional maintenance and repair costs. Thanks to the TN360’s Scorecard module, you can see how vehicles are being operated and how drivers are performing. With a complete picture of your fleet, you can monitor vehicle condition and organise preventative repairs accordingly.

Strategic thinking

To get the most out of gamification and scorecards, you need to look beyond simply comparing stats with stats.

You can set specific KPIs around a variety of data points to create a monthly goal for drivers to strive towards. Certain driving behaviour can be tracked, and if unsafe habits become a trend, you can organise specialised coaching and training to tackle these issues head on.

If a driver is struggling with their ranking, they’re more motivated to improve. By providing training, they are given every opportunity to climb up the rankings. As they move up, they become even more motivated to catch the people at the top of the leader board.

Competition breeds excellence

Gamification relies on fostering a healthy competition between drivers, with an emphasis on friendly.

While being number one feels good, being rewarded for being number one feels better. Incentivising improved rankings and rewarding the top three can give drivers further reason to improve their score. By putting a timeframe on the competition, making sure that drivers are aware of the rules and sharing the scores during weekly meetings, you can encourage staff to improve and deliver improvements for your business that make a tangible difference.

To find out more about TN360 Scorecard, explore the features here.