Domino’s Pizza Partners with Navman Wireless to Keep Fleet Safe and Food Fast
Navman Wireless telematics implemented in entire delivery fleet
SYDNEY, Australia, 1 July 2015 - Today, in the biggest transformation to pizza delivery in the brand’s 54 year history, Domino's Pizza Enterprises Limited (Domino’s) launches GPS Driver Tracker nationally, designed to keep delivery drivers safe and shake up the takeaway industry forever.
In partnership with Navman Wireless, Domino's Pizza has launched the GPS Driver Tracker, a platform designed to allow delivery drivers to be tracked via GPS when en route to making a delivery. Inspired by the "uberfication" movement (consumer-need convenience), the tracking technology employs similar strategies as the likes of taxi industry disruptor, Uber, but extends further given Domino’s owns and operates the entire fleet.
Domino's Group CEO and Managing Director Don Meij said GPS Driver Tracker enables customers to track pizza deliveries directly from the store to their door but most importantly it will keep Domino’s delivery drivers safe. “We've always been a safe business but we’re now taking it to the next level and gaining a new level of transparency over our drivers,” Mr Meij said. “They are out and about making pizza deliveries at all times of the day so it’s extremely important for us that the heart of our business, our team members, remain safe at all times.”
Mr Meij said that as well as generating unsafe driving behaviour reports in real time, GPS Tracker will set good driving behaviour benchmarks in the business.
“We trailed the tracker technology in 50 Domino’s stores across Australia, in some stores for up to 18 months before launch and we watched the number of driver incidents reduce by 50%.”
For customers, the benefits include the delivery of faster, fresher and hotter pizzas, convenience and a unique customer engagement with their pizza delivery driver.
“Our customers will be able to watch their driver on route to their door in real time, know exactly who their driver is by name and even know what music they like and their favourite sport team.
“It's new level of engagement between our customers and our delivery drivers that’s never been seen before in the takeaway food industry!”
"We've definitely become a technology company, but pizza is still the heart of our business. The reason why we've become so passionate about technology is it's enabling a better pizza experience," Meij said.
“We hope our customers will engage with the GPS Tracker as much as our popular Domino’s Live Pizza Tracker and really reap the benefits of convenience, transparency and engagement.
“It provides them with a unique customer experience, make our stores more productive and efficient and keep our drivers safe 24/7,”
Mr Meij said. Domino’s partnered with Navman Wireless on the tailored GPS technology solution. GPS Driver Tracker has initially been launched in the ACT, and will be rolled out nationally and to New Zealand by the end of July.
“Previously there was an information ‘black hole’ between the pizza being completed in-store then delivered to the door. Now there is transparency for Domino’s managers and customers across the whole process,” says Ian Daniel, vice President Asia Pacific, Navman Wireless.
About Navman Wireless
Navman Wireless is a global leader in GPS-based fleet optimisation products and services, including real-time vehicle tracking and analytics that enable companies to monitor, measure and improve operational costs and efficiencies. The company’s technology, in tandem with Teletrac Inc., currently tracks more than 500,000 vehicles owned by over 40,000 organisations on five continents, making it one of the world's largest fleet management providers. The company, headquartered in Glenview, IL, has offices in the United States, Mexico, United Kingdom, New Zealand and Australia. www.teletracnavman.com.au
(02) 9469 5700