As a transport company, it’s hard to believe Rocktrans began as a soft drink manufacturer called ‘Channels Cordials Atherton’ back in 1975. Catching the eye of Coca-Cola with its reputation for providing quality customer service, in 1980 it ceased manufacturing and began its 35-year evolution into Rocktrans, one of North Queensland’s leading distributors and transport solutions. Its relationship with Coca-Cola is still going strong, along with being an Agent on the Atherton Tablelands for the Toll Group, subcontractor work for Linfox, Visy Recycling, Aurora Recycling, and more.
Along the way, the company never strayed away from change and constantly looked for ways to evolve as a business. This continues through to its partnership with Teletrac Navman and its implementation of telematics solutions since 2013.
Rocktrans operates throughout Cairns, the Tablelands and Townsville, along with weekly trips down to Brisbane. Its 30 employees operate a fleet of more than 20 heavy vehicles and the technology helps improve day-to-day operations and safety practices.
“It was a natural progression; we certainly didn’t have the vision we have now with the Teletrac Navman system. It improved cost efficiencies and made business and administration duties easier. It has reduced the amount of duplication and helps keep the customers happy,” says Neal Rockley, the Managing Director for Rocktrans.
The company implemented several Teletrac Navman solutions including vehicle tracking, maintenance scheduling, data capture for vehicle history, driver fatigue management systems, real-time alerts and reporting tools for compliance and in-vehicle documentation. “I’m always on the lookout for technologies that can offer benefi ts to the bottom line,” says Rockley, “improvements through innovation that can add some value to the business is a must.”